The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work
نویسندگان
چکیده
Journal of Marketing Research Vol. XLII (November 2005), 406–409 © 2005, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Caglar Irmak is a doctoral candidate (e-mail: caglar_irmak@baruch. cuny.edu), and Lauren G. Block is Professor of Marketing (e-mail: [email protected]), Zicklin School of Business, Baruch College, City University of New York. Gavan J. Fitzsimons is Associate Professor of Marketing, Fuqua School of Business, Duke University (e-mail: [email protected]). CAGLAR IRMAK, LAUREN G. BLOCK, and GAVAN J. FITZSIMONS*
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